You will never reduce water consumption by 50% since you completely ignore the evaporative load on the cooling tower.  This is nonsense.  Yes, you might reduce the wastewater flow by 50%, but never will you reduce the total makeup water by such an amount, and to claim so, is the work of charlatans.

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You will never reduce water consumption by 50% since you completely ignore the evaporative load on the cooling tower.  This is nonsense.  Yes, you might reduce the wastewater flow by 50%, but never will you reduce the total makeup water by such an amount, and to claim so, is the work of charlatans.